In today’s world, everything digital can, and will, be made available free. They’re non-scarce goods. One industry has reacted to this new reality by sustaining itself with its fans’ desire to voluntarily reward creators — even if it won’t admit that to itself.
The act of physically purchasing PC games is going extinct. More and more gamers are finding it simpler, easier, and more convenient to download their games without leaving home; sometimes, of course, these downloads come from unofficial sources and aren’t paid for. But Valve Software’s Gabe Newell has famously called piracy a “non-issue” for their company. That’s because they sell all of their games via their Steam platform, which he claims competes with piracy on service.
But in most cases, Steam doesn’t provide any real advantage over piracy. Nor do any other paid digital distribution platforms or methods. So why, then, do people continue to throw money at them? Is it marketing bullshit about convenience? Fear, uncertainty, and doubt about viruses?
No. PC gamers are a generally savvy group of people. They’re probably spending money because they want to.
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Mass Effect 3 as Automatic Performance Art by the Collective Unconscious
A large group of devoted Mass Effect fans absolutely detested the ending to the game’s third, final installment. The outrage became so frenzied that developer BioWare announced that they were going to change it. This news has led to further frenzied outrage from game developers fearing that their artistic integrity will no longer be respected, critics decrying it as the death of games-as-art, and other general quasi-enlightened indignation.
The simple answer to all this is that video games are inherently a collaboration between author and audience. The more holistic answer is twofold:
The first point is a uniquely metamodern observation: it neither rejects nor accepts the validity of authorial intent, but makes it contingent upon its relationship to the audience’s interpretation. The second point is something that has been well-established since the dadaist and surrealist movements (but obviously not widely-understood). The result is that Mass Effect is not a mere series of video games. It is performance art, being unwittingly performed both by BioWare and their fans.
VAGUE SPOILERS FOR MASS EFFECT 3 FOLLOW
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