Tag Archive for 'advertising'

Piracy happens for two reasons: people don’t have a lot of money, and 90% of everything is crap (or DRM’d, but that makes it crap). Therefore, by getting everything free, you won’t lose any of your hard-earned cash on that 90%. Unfortunately, because no money is going to the creators of the other 10%, they won’t continue making things for everyone to download free.

Large corporations have come up with a solution: go into the manufacturing business. They are now Digital Rights Manufacturing companies, creating new rights for themselves using a revolutionary new process known as “fellating lawmakers”. Their revenue stream comes from licensing these digital rights at high prices, and suing people who don’t pay. But it’s too expensive for indie artists and creators, and it doesn’t win you any friends.

Because of this situation, indie game developers are doing horrible things like experimenting with in-game advertising. I’m not saying this as a knee-jerk reaction to the horrors of annoying ads bombarding us. I’m saying this as a knee-jerk reaction to the horrors of depending on the advertising industry for revenue.

Think about it: TV series with devoted fanbases are cancelled because they don’t make enough ad revenue. Millions of websites depending on Google AdSense would go broke if their accounts were inexplicably terminated (I’ve read about this happening before but can’t find a link detailing it. Maybe I’m typing the wrong words into Goo…gle…wait a minute). And remember when GameSpot fired Jeff Gertsmann when their advertisers didn’t like his reviews? For people who call themselves indie, it’s not very indie-pendent.

The best way to be indie in any medium, be it game development, filmmaking, music, writing…hell, even running a business in general, the only party you should be depending on is individual people. Some may know them as “customers”, or “users” who “generate content” on your “social media application”, but let’s avoid such corporate-speak, as it makes baby Jesus cry and is killing America. But there’s still the problem of how exactly to make money on individual people anymore. In a world where art is hard work and people don’t seem to want to pay for it, one man will stand up to explain his opinion. That man is me. Reread the previous two sentences in a movie trailer guy voice, then click the jump-cut-continue-reading thingy:
Continue reading ‘The Indie Paradox: Paying Rent Without Depending On Corporations’

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