Press Release: Plankhead Experiences 0% Piracy Rate Thanks To CC0 Anti-Piracy Technology

Syosset, New York — April 1, 2012 — Plankhead announced today that their animated series, Your Face is a Saxophone, has sustained a 0% rate of illegal downloads since its debut last year. The group attributes this astronomical success to their use of CC0, an anti-piracy technology produced by the San Francisco, California-based organization Creative Commons (CC).

In an internal audit, the group determined that no consumer has ever obtained an episode of Your Face is a Saxophone through piracy. “We were stunned by these numbers,” said Zacqary Adam Green, founder and Chief Executive Plankhead of Plankhead. “Independent and well-established media companies alike have been reporting massive losses to pirated content, and yet every single person who has downloaded our series has done so legally. We have eliminated the problem of online piracy.”

Many anti-piracy technologies have been controversial due to their employment of a Digital Rights Management (DRM) system. CC0 works differently, by removing all copyright on a digital media file without modifying or locking the data within. This has the effect of severely limiting a consumer’s ability to do anything illegal with the content.

Plankhead was unable to track all downloads of Your Face is a Saxophone, but the CC0 technology makes this a non-issue. “It gives us peace of mind,” said David Lanz, Chief Operating Plankhead of Plankhead. “With CC0, we don’t have to account for every single download to be sure that none of them are illegal. We’ve consulted dozens of security experts, electrical engineers, and quantum physicists, and they’ve all agreed that it’s physically impossible to pirate our show. So we can be certain that nobody has ever done it.”

The group switched to CC0 technology in October of last year after Mr. Green voiced concerns with their previous choice of anti-piracy technology, Creative Commons Attribution (CC-BY). “CC-BY is still much stronger than a DRM-based anti-piracy technology,” said Green, “but I was still able to conceive of a way that someone, somewhere might be able to infringe on our copyright with a CC-BY-protected product. CC0, on the other hand, is rock-solid.”

Green also believes that the technology has been a tremendous financial boon to the group. CC0 generates gratitude from informed consumers and digital activists, which differs from competing disdain- and hatred-based technology. “If we hadn’t used CC0, our revenue probably would have been halved,” said Green. “The goodwill it generates has been wonderful for our business.”

Plankhead is an organization devoted to the production, promotion, and proliferation of public media. In less pretentious terms, they make stuff, donate it to the world, and scream loudly about its existence. Your Face is a Saxophone is their first major release. For more information about Plankhead and Your Face is a Saxophone, please visit http://plankhead.com and http://yfias.com.

Contact:
Zacqary Adam Green
Zacqary@plankkhead.com
http://plankhead.com

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    • http://azkware.wordpress.com/ Carlos Solís

      Also: Plankhead benefits from low-cost translation service thanks to CC0!

    • http://www.stephen.ie Stephen Judge

      Hah, hilarious. Well worth a Flattr.

    • http://twitter.com/CheapassFiction AeliusBlythe

      :D Wish I’d seen this on 4/1 – I was looking for some hilarity.

      But in all seriousness, CC0 rocks.  I want to use it on some of my fiction projects, but I rely on distributors like Amazon & Smashwords, and I can just hear the cries of “B-but-but you can’t DO that!”  

      Telling them it’s an anti-piracy strategy just might work! 

      • http://plankhead.com Zacqary Adam Green

        Well, you self-publish and they just distribute it, right? What if you just write the CC0 jargon on the copyright page? Will they notice?

        • http://twitter.com/CheapassFiction AeliusBlythe

          Probably not.  Of course, I have the distinct inability to shut up about what I’m doing so “shhh… nobody will ever know!” isn’t always a foolproof plan for me. But I am hoping they don’t read the copyright pages of every single book, so maybe I can sneak it in under the radar (and fight it out later if necessary.)


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