MG Siegler Destroys the English Language – Episode 2

TechCrunch writer MG Siegler is certainly no stranger to “innovative” grammar. While experimentation in writing style and the bending conventional rules is often a wonderful thing, MG’s methods cause his articles to read quite awkwardly. It seems he hasn’t learned a thing since I first, shall we say, “critiqued” him, as he has once again brought out the Strunk & White supremacist in me. I get the feeling these incidents aren’t going to stop very soon, so I might as well start keeping count.

Today on MG Siegler Destroys the English Language, we turn our attention to MG’s piece “FasterWeb Wants To Make The Entire Web Up To Ten Times Faster In 2010“. Once again, MG can’t get two sentences out before screwing something up, and one sentence later proves that he can’t finish his opening paragraph without misusing the em dash:

As the web matures, it’s also getting more complex. Yet much of it is still fundamentally based on things like HTML which are 30 years old. A new startup, FasterWeb, aims to bring these old technologies up to speed — as it were — making the web faster, by optimizing the old standards for doing new things. [Emphasis added]

The second sentence (red) reads like it was said in one breath, with no pauses at all. Read that sentence out loud without pausing. Does it sound right? No, not really. Any normal human being would say it as if there was a comma between “HTML” and “which,” so MG is either a space alien or a sloppy writer. The former can get him a well-paid role in a Hulu commercial, while the latter merits endless shame. Meanwhile, MG’s em dash mishap (blue) isn’t as egregious as his previous one, to be fair, but it makes the sentence read like it’s being said by William Shatner. The appropriate pause length would be indicated by commas.

If you click through to the article, you’ll notice MG wields the em dash slightly more proficiently one sentence later. While he should have used a colon instead, and a comma could have worked better as well, the em dash doesn’t completely mangle the sentence this time. I’ll chalk that up to luck on MG’s part.

Moving on, MG almost manages to complete a paragraph without any glaring mistakes, but botches it in the last three words:

And that’s why his firm had no hesitation in pouring an undisclosed amount of money into the Israeli-based venture.

I did bring this up in the article’s comments section, but since I’m covering the whole thing now, I might as well take the opportunity to mock it even further. The company MG is referring to in this sentence is based in Israel, and it is run by Israelis. MG disagrees, though, asserting that the company is headquartered inside the body of an Israeli person and staffed by blood cells or bacteria or nanobots or something. TechCrunch’s own database, however, describes the company as “Israel-based,” which makes quite a bit more sense. It’s possible that MG is a rabid Osmosis Jones fanboy, thus distorting his fact-checking, or he just doesn’t know how to use adjectives.

On second thought, owing to the fact that the last sentence of the article does call the company “Israel-based,” MG is either making an avant-garde artistic statement against the bourgeois prison that is consistency, or he knows how to copy and paste something from a press release.

After this, MG goes an astonishing three paragraphs without breaking something. He does begin a few sentences with the word “and,” which might cause a few amateur, wannabe grammar Nazis to cringe, but that’s just a stylistic choice and doesn’t compromise the article’s readability. That’s how many people talk (including me), after all. But two words into the sixth paragraph, he screws up yet again:

Obviously, a two to ten fold increase in speed is a big difference, but Leitersdorf notes that the more complex a page is, the higher the magnitude of optimization will be.

It may seem nitpicky and genuinely fascist of me to point this out, as it makes the article only minimally more awkward to read; I congratulate MG for his restraint in fucking things up. Nonetheless, “tenfold” is one word, as is “twofold,” thus the bold text would be written “two-to-tenfold” by an individual without a prehensile tail and less fond of bananas.

MG’s next two paragraphs both start in a way that indicates TechCrunch pays him per sentence:

The business model for the project seems sound as well. FasterWeb has a multi-pronged approach depending on the situation of the website or ISP.
[...]
He also notes that in their research, YL only found two companies even come close to doing what these guys are doing. But Leitersdorf declined to name them.

Both pairs of sentences were meant to be together, but were torn apart by the iron fist of MG Siegler’s ineptitude. Their forbidden love lives on in the hope that someday, a hero on a white horse will ride into the realm of TechCrunch and copy edit this chimpanzee’s work.

The former pair of sentences should be joined with a colon. Nothing fancy, just replace the period with one. A semicolon might work as well, but MG has already proved that he has no idea what to do with one of those. As they are now, these two sentences aren’t astronomically bad, but the latter pair absolutely requires a comma instead of the first period. Separated, they cause the reader’s IQ to go down by several clichéd insults.

From that point on, MG doesn’t screw things up anymore, closing his article with a grammatically sound, if unremarkable, set of six sentences. But alas, the damage has already been done, and not a soul with access to the article’s “Edit” button gives enough of a crap to take thirty seconds out of their day to fix any of it.

I hope that someday MG Siegler learns the error of his, well, errors and commits to writing articles that aren’t confusing and read like an actual person talking. But in a way, I also hope he never changes, because he’s certainly a great source of material for me.

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